BETTER BRING A YETI

Yeti coolers are certified bear-proof, and they can keep their contents fresh for far longer than most competitors. Yet, a survey found that a significant percentage of prospective consumers believe that Yeti coolers are an unnecessary level of quality, too high a price, and “nothing more than a status symbol.” More than status, people need assurance.

 

The same study revealed that many existing consumers use Yeti coolers most during unforeseen challenges on overnight excursions, a story that Yeti has yet to own. Adventures rarely go as planned. But, whether your car breaks down or a bear tears your tent apart, you can take great comfort in all you prepared for.

 

Like insurance for an expensive vehicle or an umbrella in unpredictable weather, a Yeti cooler is not just a luxury; it’s essential. When all else goes wrong, Yeti goes right.