AMAZEMENT INSPIRES ENGAGEMENT.

When a brand audit of Fastkit revealed that the corporate packaging company was losing market share to luxury branded competitors, my creative team and I branded a new division of the company. Rather than focus on the speed of delivery, the new name and messaging would revolve entirely around allure.

Strategically trading the terminology of “kits” for “cases,” we named it Ncased. With messages like “high-end brands deserve high-end designs” and “nothing inspires engagement like amazement,” the new division recaptured market share by speaking to a new consumer base that valued top quality above all else.