ONE SHORT TRIP FOR YOU,
ONE GREAT TREK FOR HUMANKIND.

Most Hayden Planetarium visitors are tourists. However, there is a large untapped prospective audience in New York City that Hayden Planetarium has not yet reached. Polls show that many New Yorkers are unaware a planetarium the size of Hayden even exists in the city. However, Hayden is a perfect experience for those who live in light pollution and  rarely see stars. For locals, the observatory is not just an educational opportunity; it is an otherworldly journey.

Depicting the star theater as an escape, this campaign uses a play on Neil Armstrong's famous words to highlight the contrast between mundane city life and the excitement inside Hayden Planetarium. The images aim to showcase how Hayden brings the spectacle of space exploration down to Earth and into the city, allowing one to travel the universe without ever leaving New York.