RIDE DIFFERENT,
DRIVE FORWARD.
When COVID-19 hit, ground transportation stopped just as the world did. With the help of my creative team and I, DPV Transportation, a black car and corporate transportation company took the time to reinvent itself. We reunited the brand's various B2B and B2C transportation services under a single message designed to outlive the crisis: "Ride different, drive forward."
“Every DPV vehicle is a novelty. Every passenger is royalty. Every team member is family. And each DPV ride is consistent, yet they’re all unique.” But that’s not all that makes DPV different. Advanced technological capabilities set each of DPV’s many services apart. And all are now rooted in DPV's newfound mission to move the world forward safely.
With these connections at heart, I led the creation of an arsenal of strategic assets that DPV used to combat the pandemic's impact on its business.