YOU DON'T NEED TO GO OUT TO GO ALL OUT.

In a post-pandemic world with no face-to-face events left to cater, one catering company pivoted to selling gift boxes and edible arrangements. To stand above the pack of failing businesses, the brand needed to reimagine itself while staying true to itself. 

 

In collaboration with my creative team, I coined the new brand name, "Boxperience," and we marketed the boxes as more than just gifts; each was uniquely themed after a different in-person experience "to close the distance." With messages like "You don't need to go out to go all out," the rebrand aligned with the original mission "to connect people through food-fueled experiences" but kept the new product highly relevant to the consumers' new reality.