THE PURSUIT IS HAPPINESS.

In the earliest stages of Alive & Wealth’s business, my creative team and I built the brand from scratch. Together, we strategically named the wealth management firm and codified its unique personality as well as its complex perspective in words. Our challenge was to balance industry standards with differentiated messaging.

The result is not your average wealth management firm: Alive & Wealth defines wealth in terms of happiness as well as capital. And they don’t just advise you to save for the future; they also encourage you to spend in the present. For Alive & Wealth, life savings and financial growth are as valuable as life experiences and personal growth.